What to Do as A New Blogger
Hey guys, welcome back! So, before I start I wanted to ask a question. Helping YOU actually REALLY helps me. I get SO passionate about answering any, and all, questions I get through Instagram. To be able to answer your one or five questions (lol) I go out and do all the research.
With that being said; would you guys be interested in a separate tab where you could find any blogging tips / resources I find? I know a lot of bloggers already do this but there needs to be more of us doing it. There is SO much information out there that if we all shared what we picked up from others and shared our experiences this community would be powerful and unstoppable. Comment below if you’d like to see that happen! (or let me know on IG or wherever)
For now let’s talk about what I learned during the webinar master class by Mariana de Giovanni. I saw her Instagram Story Ad (and let me just say Instagram Story ads get me so good because I don’t even realize I’m watching a freaking ad!!!) I’ll be like: ‘wait what did I just sign up for?!’ LOL anyone else? This webinar was really targeted towards creatives that want to start a blog but didn’t know where to begin or what to do. So again, why did I sign up for it when I’ve been blogging for 3 years? Who knows! But I’m really glad I did. I’m going to share what Marina taught me through this webinar with a little bit of my heart attached to certain key points – you should be able to pick up what’s coming from me by now. Lol
Here are the key principles Marina touched on:
- When starting a blog be sure to stand out and do it fast. This is ESSENTIAL because if just hop on to the game of blogging as ‘a fashion blogger’ or whatever niche you’re in and you don’t necessarily stand out then you WILL get lost. Every single one of you reading this right now is unique and like no other. Even if you do not believe in God; hear this: YOU were CREATED by a CREATOR to CREATE. The need to create is already inside you, but you have to pull it out and bring it to the table. Quickly. (Erwin McManus said that during a preaching)
- Find tools to monetize your blog. She emphasized on this because you need to treat this a business and if you don’t find these tools then you will get unmotivated very quickly and stop blogging. We will touch on monetizing tools further down. I’ll let you know which ones I use!
- Understand that you do NOT need HUGE (thousands and thousands) number of followers to monetize your blog and be successful.
*please share this photo on Pinterest! Let’s spread the word*
LET’S BREAK IT DOWN:
How do you stand out? Well, think about what made you want to start blogging. Do you like writing captivating stories? Do you love helping others on their health journey? Are you a shoe fanatic? Do you love to teach others how to cook? What is it? I realized that re-purposing and creative styling is my ‘thing‘. Yes, I’m under the ‘fashion and style’ blogger spectrum but so is the blogger on my left and the blogger on my right. To stand out – I’m ‘that girl who uses a scarf for everything and wear skirts as tops’. Do you get where I’m going with this? Find your ‘thing’ and write it down.
Next, what tools can you use to monetize? Well, there are 5 Monetizing Options:
1) brands collaborations (like this one I’m doing right now)
2) sponsored posts
(ex: promoting events, going to restaurants and featuring them on your socials, ect..),
3) affiliate marketing
4) digital products
5) and physical products
Let me put a pause here and tell you these really interesting facts Marina told us. Ready? The women’s fashion industry is worth $621 Billion. OKAY. Want another one? The lifestyle industry is worth $3.7 TRILLION. Think about it…why is every. single. brand now a ‘lifestyle’ brand? Because it’s a huge industry. If I were you – I’d get started on options 4 and 5 when thinking about monetizing your blog. Well, I’ll be honest…I have been thinking about it, ha. Of course you can always start with affiliate marketing. Those are the poducts that are hyperlinked and offer a commission to the blogger when clicked on or purchased. One platform you can use on your website is Shopstyle – check out one of my looks here. ShopStyle is great because you can get commission based on clicks (CPC) and purchases (CPS). A few cents here and there can add up if you use it effectively, so hey, please click on my link! LOL. Shopstyle also allows you to create those really awesome sliders that make you look super official. Like this:
Another platform like this is the one and only LIKEtoKNOW.it by RewardStyle. I personally enjoy using this platform better because my photos are shoppable on every social media. Instagram, Twitter, Snapchat, and Facebook. Since with LTK all the consumer has to do is screenshot your enabled photo and they get all the details on their LTK app. With ShopStyle, I personally still have a hard time using them for anything outside on my actual blog. If you have questions on how LTK works please e-mail me to email@example.com Right now those are the two platforms I use to monetize items I share anywhere so if you want more information I’d love to chat more.
Okay let’s move on to the ‘not having a huge following thing’. This is something I wish I knew 3 years ago and here is why. I spent some much time on google reading blogs, trying to figure out a blog theme (I changed my blog’s theme like EVERY month when I first started), designing a logo (which yes, it is very important to have a brand), and I literally stayed behind my laptop for 2 years trying to do this on my own. What I mean by that is not going out and building relationships with other creatives who blogged. I know very well my blog would be nothing without my two best friends Nick and Ant. AT THE SAME time Nick and Anthony are not blogger girlfriends lol, sorry guys. So what I’m trying to say is this: write down all your ‘branding’ ideas, keep those handy articles saved, decide on a theme, BUT get out there. MAKE FRIENDS. After realizing I had made barely 3 friends who ‘do what I do’ I started to think ‘wow – the places I could’ve been if I knew to just network first then go ahead and build my brand.’ I also don’t wish to change my path because it has led me to be sharing my personal journey with you. I spent waaaay too much time on my phone and laptop looking for answers; so don’t let that be you. Read this blog post where I shared how it felt to actually go to my first blog event and meet new people!
Okay cool, you get it, you have to stand out, find ways to make money and make lots of friends. What about readers? Followers? You know, the huge numbers thing? That will come as you network and make friends. Word of Mouth is huge. People have said that multiple times but I will say it again: it’s so much better to have 100 true and engaged readers than 100,000 not engaged readers. DO NOT BUY FOLLOWERS. What is that all about?! Don’t be a cheater! How annoying. Also, for us under 10k check this out:
“Enter the age of the micro-influencer.
More and more, brands are turning to people with far less numbers of followers—sometimes even as low as 8,000—to help them share their messages. Forbes “
Speaking of brands let me quickly touch on the key points Marina brought up:
- If brands you are contacting are not interested in working with you…it’s the wrong brand.
- You must have an audience that aligns with a company’s brand image.
- It doesn’t have to be a huge audience but a loyal one.
Here is what she told us to do:
- Write a list of the brands that truly align to your audience. Reach out to those. If you need help writing a pitch to send out to brands e-mail my girl Mackensey; she gave us her brand pitch checklist!
Here is what I’m saying:
- Do that, BUT also write down all the other brands you would love to work with and think about the ways you can add value to that brand. I say that because we are always growing and discovering what we like, what we want to do, and how we want to do it. So, don’t limit yourself. It’s okay to dream big but you just have to work harder.
Wow, I had no idea how long this would turn out to be which is exactly why I decided to write a post on it rather than just send out one huge e-mail. I hope these three principles encourage and empower you to just…start. Seriously, just start. I have some friends (you know who you are) who want to blog (and are actually really creative) but it’s usually the same reasons as to why they can’t. I don’t have time, my life is too busy, or it’s too late. I’m telling right now is the time.
There are so many tools making it easier than ever BUT remember the three principles: stand out right away, find ways to monetize from the start, and don’t stress out over numbers. If you are SO passionate about this; do it for future self; she will be so proud of all you’ve accomplished when your situation said you couldn’t.
I know you hear this all the time “oh, I started as hobby” which is true. I think anyone who has been blogging for 3+ years really did start as hobby. My advice to you – do NOT start a hobby; start as a business. Get ahead of the game, get more ahead than me! Seriously, when you grow so do I. So, go on and build your empire because I will see you up there too.